Case Study 2:

Concacaf Beach Soccer Championships 2023

Led marketing, sponsorships, and vendor coordination to create a vibrant, community-engaged tournament with high attendance.

Overview

The Concacaf Beach Soccer Championships 2023, organized by the Bahamas Football Association, was a resounding success, despite the challenge of a tight timeline. The event saw high attendance, vibrant community engagement, and significant media visibility, enhancing its profile and fan appeal.

Client:
Bahamas Football Association (BFA)

Role:
Media, Marketing, Sponsorships, and Vendor Coordinator

The Challenge

With limited time to plan and promote, the Concacaf Beach Soccer Championships needed:

Effective, Fast-Paced Promotion:
High-quality advertisements had to be created and circulated quickly to raise awareness.
Sponsorship Procurement:
Securing both monetary and in-kind sponsorships to support the event financially was critical.
Vendor Coordination:
Ensuring a well-rounded experience for attendees, with a diverse selection of food and beverages, added to the complexity.

The Solution

As the Media, Marketing, Sponsorships, and Vendor Coordinator, my team and I took strategic action to ensure everything came together on time and with impact:

Rapid Marketing & Media Strategy

Developed and executed a detailed communications plan that included both a marketing budget and high-quality advertisements, approved and implemented quickly to boost event visibility.

Community Engagement

Organized a strategic initiative to engage schools, bringing students to the event during daytime hours, significantly increasing attendance and exposure.

Sponsorship Procurement

Secured both monetary and in-kind sponsorships to support the event. These partnerships ensured that the financial resources and additional services needed to run the event were covered.

Media Engagement

Organized press conferences, wrote press releases, and accompanied team members to radio and TV shows, ensuring they were well-prepared for appearances. This created a strong media presence and generated buzz.

Vendor Coordination

Worked with local vendors to ensure a diverse and exciting selection of food and beverages, creating an engaging and well-rounded event experience for attendees.

The Results

Packed Stadium:
Nearly every night of the event, the stadium was almost full, creating an electric atmosphere that energized both players and fans.
Increased Media Visibility:
The event received extensive media coverage, boosting both local and international awareness.
Strong Community Involvement:
Community participation was exceptional, largely thanks to efforts to engage local schools and residents.
Bahamas Team Performance:
The Bahamas national team performed exceptionally well, reaching the final round of the tournament, further increasing fan excitement and engagement.

Jurelle’s leadership in managing the media, marketing, sponsorships, and vendor coordination for the Concacaf Beach Soccer Championships was nothing short of remarkable. Despite the challenging timeline, she delivered a seamless execution that significantly boosted the event’s visibility and attendance. Her strategic approach not only ensured that we secured essential sponsorships but also created a vibrant atmosphere that engaged the community and drew high media interest. The success of this tournament can be directly attributed to her expertise, dedication, and ability to deliver under pressure.

Anton Sealey,

Past President, Bahamas Football Association

Key Takeaways

At Ballin’ By Da Beach, we thrive under pressure. Whether you need rapid marketing execution, sponsorship procurement, or seamless vendor coordination, we know how to bring all the elements together to make your event unforgettable—even on a tight timeline.

Ready to elevate your next event?

Let’s chat about how we can help you succeed.