Case Study 1:

FIBA Americas World Cup Qualifiers 2022

Successfully secured funding, managed logistics, and delivered a packed event that boosted the profile of Bahamian basketball.

Overview

The FIBA Americas World Cup Qualifiers 2022, hosted by the Bahamas Basketball Federation (BBF), was an outstanding success. Despite major hurdles like venue issues and funding challenges, the event was executed flawlessly, raising the profile of Bahamian basketball on the international stage.

Client:
Bahamas Basketball Federation (BBF)

Role:
Secretary General / Director of the Local Organizing Committee (LOC)

The Challenge

Organizing a high-profile international event brought its share of obstacles:

Venue Issues: The national gymnasium was unavailable due to its use as a hurricane shelter, and alternative venues were either too costly or unsuitable.
Funding: Securing the necessary funding for venue costs, team expenses, and logistics was a challenge.
Complex Logistics: Managing everything from lighting specifications to team accommodations required strict coordination, all while meeting FIBA’s standards.
Volunteer Coordination: Leading a large volunteer-based team added another layer of complexity, especially in managing stadium branding and operations.

The Solution

As Secretary General and Director of the LOC, I led with a strategic, results-driven approach to ensure success:

Fundraising

Developed a comprehensive plan that secured $275,000 to cover all costs, ensuring we met every requirement without compromise.

Vendor Coordination

Negotiated vendor contracts for lighting and seating, meeting FIBA’s specifications while securing discounts to stay within budget.

Logistics Management

Organized all aspects, from venue setup to team accommodations and transportation, ensuring everything was ready on time.

Marketing and Branding

Created a robust marketing strategy that led to full media coverage from every national media outlet, significantly increasing visibility.

Volunteer Management

Coordinated volunteers effectively, ensuring they were prepared to support stadium branding, event setup, and fan engagement.

The Results

Funding Secured:
Successfully raised $275,000 through sponsorships and donations.
Sold-Out Attendance:
The event was oversold, reaching maximum capacity and demonstrating high demand and interest.
VIP Experience:
For the first time in BBF history, VIP tickets were sold at a premium, elevating the event’s standard.
Media Exposure:
Every national media outlet covered the event, boosting both the event’s and Bahamian basketball’s profile.

Jurelle was a major contributor to the success of the FIBA Americas World Cup Qualifiers 2022. Her leadership in coordinating ticketing, seating logistics, and overall operations paved the way for an oversold event and remarkable returns. Her dedication and planning were critical to our success.

Eugene Horton,

President, Bahamas Basketball Federation

Key Takeaways

At Ballin’ By Da Beach, we excel in managing complex, high-stakes events like the FIBA Americas World Cup Qualifiers. Whether it’s securing funding, handling logistics, or creating memorable fan experiences, we ensure that every detail is managed so your event achieves outstanding success.

Ready to elevate your next event?

Let’s chat about how we can help you succeed.